About us

''A woman’s power has never needed embellishment, fashion simply helps her reveal it. A woman doesn’t wear our designs to be seen, she wears them to remind the world she was never invisible.'' - Grace, Founder & Creative Director

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ABOUT US

Founded in 2018 by designer Grace E. Hannah, Goutarae made its official debut in 2019 with a vision to redefine modern luxury. Guided by a deep appreciation for the arts, craftsmanship, and the beauty of natural fabrics, Grace created a fashion house that celebrates timeless elegance and contemporary design in perfect harmony.

 

Before launching the brand, Grace spent over half a decade working within the fashion industry, honing her expertise and developing a keen eye for quality and detail. Her passion for artistry and sustainability continues to shape every collection — where refined tailoring meets effortless sophistication.

 

Since its debut, the brand has captivated global attention, gracing the pages of Harper’s Bazaar, Cosmopolitan, ELLE, The Telegraph, and the Evening Standard. In 2021, Vanity Fair recognized the label as one of the top designer brands for luxury consumers to shop for — a testament to its growing influence and distinctive creative vision.

 

Today, the brand stands as a symbol of understated opulence and artistic expression — a celebration of craftsmanship, confidence, and the enduring allure of luxury made to last.

Our Craftsmanship

Goutarae's craftsmanship is a testament to the heritage of “Made in Italy” — a phrase synonymous with excellence. Each piece, from handbags, shoes to tailoring, is brought to life by skilled artisans in Italian ateliers, many of whom have spent decades perfecting their craft. These artisans combine age-old techniques with modern innovation, ensuring every stitch, cut, and finish reflects the highest level of quality and detail.

“Ultimately, Goutarae remains deeply rooted in tradition of artisanal excellence, where fashion is not just produced — it is crafted.

Goutarae’s Italian craftsmanship embodies a philosophy: that true luxury is not about opulence alone, 

but about devotion, artistry, and the human touch that transforms every creation into a timeless work of art.“

Inspiring the World

Every collection begins with a vision — a dialogue between artistry and innovation. From the precision of tailoring to the poetry of silhouette and texture, luxury design tells a story of passion and possibility. It invites the world to see fashion not merely as adornment, but as a form of self-expression and a celebration of individuality.

 

Through our commitment to excellence, Goutarae inspires others to value authenticity and artistry in an age of fleeting trends. Each piece crafted by hand — each stitch, fold, and finish — reminds us that time, care, and creativity still hold profound meaning. Beyond the atelier, Goutarae ignites change. It influences design, architecture, art, and lifestyle — empowering communities and inspiring the next generation of creators to dream boldly and craft with purpose. To inspire the world is to move it forward — and that is the true essence of luxury: a living legacy of imagination, elegance, and the enduring pursuit of durable wardrobe pieces.

Our Mission & Vision

At our Goutarae, we believe that the most crucial qualities are ethical work morals and honesty. Being honest in the workplace fosters trust which ultimately results in earning ultimate customer satisfaction, which is crucial for long-term success. We advise the members of our team to think creatively and to be receptive to fresh ideas, it is in our DNA to go above and beyond what customers anticipate and to best grasp their issues and give them what it is that they need. 

 

At Goutarae we believe fashion needs to work alongside communities, not behalf of them. We confront the facts squarely and we are a company that is based on providing our customers with real and authentic, durable fashion items using non-toxic materials that could impact the health of our workers, the environment and our consumers. We believe that if you have a unique concept and are determined to implement it, we believe that through teamwork, selflessness, and a passion for innovation and creativity that everything is feasible. 

CONTACT US

Have a Question?

For all investor related or PR questions please feel free to contact business@goutarae.com